FeedBurner allows you to burn a feed, which means you can open up your feeds to a whole new host of statistics: subscribers, clicks, and even feedvertising. The downside is that it requires you to point your feeds to the FeedBurner website or set up some .htaccess rewrite rules.
WordPress bloggers can bring those stats closer to home with a new plugin. The Fedafi WP RSS plugin allows you to track stats on the subscribers, their user agents, and you can sell feed adverts through their publishing network. While it doesn’t sport as many features (or the community) of FeedBurner, it’s certainly a good alternative to look at.
If you’re already comfortably set up with FeedBurner, and it’s working out for you, then there’s no reason to jump ship. If you’re curious, then download it and check it out for a while before making the decision to switch.
