There’s been a lot of talk lately about creating a blogging schedule, and it reminded me how important that type planning is to the overall success of a blog. Regular blogging yields increased traffic as people begin to realize that your website is a current source of information and if there’s a significant period of downtime, people will begin to unsubscribe from the feed.
Developing a blogging schedule will vary based on your needs, your current schedule, and your ability to prioritize. And if you’re looking to become a professional blogger or turn your blog into a powerhouse, then you’ll probably need to work on it.
Consider Your Current Schedule and Prioritize
Chances are, if blogging isn’t already your primary source of income (aka full time job), then your time is probably limited. Instead of allowing your blog to suffer, take a few hours one day and start outlining your current schedule.
Sometimes, it’s difficult to map out your schedule if you’re working from home — we tend to keep some strange hours — and if that’s the case, spend a week taking inventory of how you spend your time. Note when you start working on your designated assignments, when you relax, when you eat, and so forth.
Knowing when you normally do certain things and how long each task takes means that you’ll know when the best times will be to squeeze a blog entry in. Whenever possible, try for the morning or evening — before you begin your day or before you head off to bed. If you blog before heading off to bed, it’s a good idea to put the post in draft and then check it again in the morning.
Optimize Your Post Writing
Posting doesn’t need to be an all day endeavor. In most cases, a post doesn’t need to take more than 15–30 minutes unless it’s an in depth piece.
- Define the theme of your blog entry (it could be a working title)
- Outline your blog entry. One great way is by creating topic subheadings.
- Fill in the details. Make sure the content can be scanned quickly and flows easily.
- Proof it, finalize the details, and publish. (In some cases, it may be better to sit on a post because reviewing it with fresh eyes the next day may yield some surprising results.)
The beauty of a number of blogging applications is the ability to post date a blog entry. If you know you will not have time during the week for regular posting, set aside a couple hours one evening to write up enough entries to fit the bill and set each of them to publish at some future date.
Get It On Paper
It’s easy to say you’ll do something and it’s just as easy to convince yourself that you’ll remember to do it. When you write down your intentions, however, it’s like making a formal commitment.
If you have a day planner, a calendar you use for scheduling tasks, or whether you use some electronic information manager, add your blogging schedule to it. Or, you could create a working editorial schedule, print it from your computer, and paste it somewhere you’ll see it often.
 The original link was removed, so the link has been updated to reference the Web Archive version of the page.