Let iTunes Help Build Your Readership

Teli Adlam —  June 11, 2007

This isn’t going to be your typical “get your podcast listed in iTunes” blog entry (although, that’s a good way to build your readership, too). Instead, use iTunes to find material similar to your own that you would be interested in listening to (or watching) and then review it. Items that you can review include podcasts, songs, movies, and even television shows.

Add a nickname to iTunes When you sign up for an iTunes account (you’ll need to download the software first), you’re granted the privilege of writing reviews for the available offerings. iTunes allows you to create your own nickname, which will be attached to all of your reviews. Now, before you start reviewing like a mad person, make sure you update your nickname to reflect your blog address. This method will work especially well if you manage a review or entertainment blog.

iTunes Review Guidelines After listening to or watching one of the selections on iTunes, write a thorough review on your blog, then write a concise synopsis of your review (make sure to explain whether you give it a positive or negative rating) and tell the readers that they can visit your blog for a more in depth review. The synopsis doesn’t need to be long — in fact, you want it to be on the shorter side so the users can easily skim it.

Of course, this tactic will not work if you write crappy one sentence reviews. Writing good reviews will encourage people who read them to visit your website to see what other information you have to offer. Be humorous, be different, be lively, but above all, be persuasive. Because your nickname is not actually hyperlinked, you’re depending on the reader to proactively visit your website.

Any review you leave should be valuable to the reader, otherwise, you’ll just be wasting your time. This should go without saying, but don’t spam iTunes and avoid reviewing items you have no business reviewing. It will do you no good, except maybe getting Apple, Inc. pissed off at you and you certainly don’t want that, do you?

[tags]free blog traffic[/tags]

Teli Adlam