Squidoo Marketing Landscape is Changing

Teli Adlam —  July 10, 2007

Squidoo Logo With all the new “how to market with Squidoo” manuals breaking onto the scene, it’s no wonder that both Google and Squidoo are forced to take action. (I can almost hear a new word coming out of this whole thing: splens or splense — spam+lens.)

Due to its girth, Squidoo pages can rocket to the top of Google’s index within a few weeks (and in some cases, a few days). Those kind of results are sure to attract a few black hat marketers whose sole purpose is to game the system. The big G really can’t have that and from their perspective, it’s just another loophole that needs to be plugged which is exactly what they appear to be doing.

Rather than watching the lenses drop like flies in the Google index, Squidoo is taking a hard line against black hat marketers and spammers.

Squidoo has already implemented many new spam control measures that could impact you even if you are not a spammer. If you have a new lens you need to have more than 3 modules (not including the introduction) or it will not appear to be publicly published, even if it has been. Also no more iframes among numerous other changes. If you have a new Squidoo Lens or are considering one, you’ll want to read these posts.

It may require a few more hours of work than you’re used to, but Squidoo can still be an effective marketing method for the long term if you fly under the radar, offer useful content, and keep your nose clean. It’s also another reason I say use anything other than your own website as a satellite for your website.

If you market your blog using Squidoo, then you’ll want to pay close attention to your lens and watch it over time. Also, consider downloading and reading a copy of Social Networking on Squidoo for tips on how to properly market yourself using Squidoo.

[tags]squidoo marketing, squidoo slap, google squidoo lens, splense, spamdoo[/tags]

Teli Adlam


7 responses to Squidoo Marketing Landscape is Changing

  1. I had the opportunity to interview Seth Godin on the “Squidoo Slap”

    the full Squidoo interview is available here:

    Seth Godin Interview

  2. So glad you posted about this Teli. I’ve heard so many negative comments on the topic…

    I think that because of the man that’s behind Squidoo, it will definitely get over this hiccup, maybe quicker than we think.

    As with everything that evolves online, it will just go to the next step and hopefully weed out abuse of the site, until mostly genuine content is left.

    Howie, thanks for the interview link.


  3. I registered to Squidoo, I wanted to post a lens today.
    But, I found contradictory information about this site.
    hmm….What do you think of site like Gather and Hubpages ?

  4. Phoenix Criminal Lawyer October 22, 2007 at 5:44 pm

    You had to see it coming…. maybe. All this social bookmarking and blog pinging ETC has made SEO somewhat easier. However once everyone figures out how to do it there will be lots more competition.

    One thing you can be sure of is things will be changing. One must adapt or die.

  5. How is squidoo today?
    I am thinking about setting up a lens but does not know if it is worth the effort.

  6. This is interesting. I just started looking into using Squidoo for marketing and didn’t realize this. It makes sense though. It’s probably going to be happening for other sites to as people get more aggressive with spamming.

  7. Kelso the Dedicated Server guru August 5, 2010 at 4:40 pm

    I have never fully understood the benefit of a squidoo lens for your business… are the links not “no follow”?