How to Use a Newsletter to Build Your Business

Eric Binnion —  September 7, 2012 — 1 Comment

Coming from an Internet marketing background, I’ve always been aware that an email list was my biggest asset. And that makes sense.

There is an old marketing concept called the “Rule of Seven” that states that a customer must see your marketing message at least 7 times in order to remember your business.

That’s an easy rule to work with. All that you need to do is market your company consistently and constantly so that potential clients can remember your company. And when their need arises, you will be on their mind.

Sure, that sounds easy. But here’s the problem. Marketing is expensive.

Enter Email Marketing

Email marketing is an incredibly affordable and convenient method to keep in touch with potential/current customers. Email marketing is cheap enough that you can afford to send a weekly/monthly email and not break the bank.

I’m sure you’ve had your fair share of encounters with spam email. Heck, I literally walked one of those Nicaraguan checks to the bank once before…

But, the fact of the matter is that a reputable newsletter service will help you build a list of loyal, willing subscribers by:

  • Confirming every optin – Any time you get an email subscription from your website it should be confirmed.
  • Giving you information on who opened, did not open, and clicked on links from your emails. You can use these lists to target who you email to. Very powerful.

How Do You Get People Signed Up?

There are several ways to get people on your email list.

  1. Use a computer/iPhone/iPad to sign people up at fairs or other events.
  2. Include a signup form on your website.
  3. Import contacts from your current email provider or program (ie. Outlook, Gmail, Yahoo, etc.).
  4. Import a list from another newsletter service.
  5. Type in contacts individually.

Recommendations on How to Build Your Business

Email marketing is not hard. There are no set rules on how often you should call or text your significant other, but there is usually a line somewhere. Use your best judgment on how often to send emails.

Try to collect information from potential/current customers whenever possible. You want to consistently be building your email list. Whether you have a sign-up list at an event you attend or you promote your website, consistently put effort into it.

Send emails at least once a month to keep the relationship going. This way when your sales season rolls around, you won’t be just another marketer.

Eric Binnion


This post was written by Eric Binnion. When Eric is not online, he is usually volunteering in his community or enjoying time with his family. You can find Eric on Twitter.

One response to How to Use a Newsletter to Build Your Business

  1. I want to to thank you for this very good read!! I certainly loved every little bit of it.

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