Who Else Wants to Add Mobile to Their Marketing?

Eric Binnion —  September 12, 2012 — Leave a comment

Up until recently, mobile marketing was reserved for only the business with the biggest advertising budgets. Not only was there certain technology that the business owner had to buy, but the added responsibility of having to ensure that none of the numbers in your database out mobile out of the reach of small businesses.

But, I am glad to tell you that mobile is now a real possibility for local businesses… And now is the time to start making this a part of your marketing efforts.

Warning: Free, but Not White Labeled

Now, there is at least one free mobile texting alternative that will allow you to build a text messaging list for free. But, it is branded and meant for bands. So, depending on the type of industry you’re in, this might not be of much use. For your consideration though, I’d like to introduce you to Broadtexter.

Broadtexter Screenshot

Broadtexter will allow you to put a sign up form on your website and collect phone numbers. From the you  can easily broadcast out a message to your list. This is not the preferred method as it is branded for Broadtexter.

As you are building your business, it is sometimes in your best interest to use free tools. This case is no different. Broadtexter is a good option if you are strapped for cash. But, if you’re looking for more control over your list and a white-labeled option that you can brand with your company’s logo… There’s another way.

Here’s the Preferred Method.

Call Loop is a web app that will allow you to call and text contacts for only $0.05 (per minute or per message). There are no monthly minimums. There are no contracts. And Call Loop checks your list against the “Do Not Call” database to keep you legally compliant.

Already this is sounding like a good option. But, what if I told you that Call Loop integrates into your email marketing as well (Think Aweber, GetResponse, etc.)? This is becoming pretty powerful.

Call Loop works very much like GetResponse or Aweber does. You create a group (much like a list). Then you can send follow-up messages (autoresponder) or you can send one-off broadcasts. There are even web forms that you can use on your website.

When you create a group, you will get a page that looks like this below.

Call Loop Screenshot

It’s as easy as entering a name, enabling SMS, and then entering an API key from GetResponse or Aweber. Be sure to enter the correct field for the Phone number (This is most likely Phone).

Once you have your group set up, you can select the “Messages” tab to set broadcast or follow-up messages.

What Do You Think?

After reading this, you should have at least one way to integrate mobile into your current marketing. Which way will you go? With the free Broadtexter, or the paid Call Loop?

Leave a comment below with your answer.

Eric Binnion

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This post was written by Eric Binnion. When Eric is not online, he is usually volunteering in his community or enjoying time with his family. You can find Eric on Twitter.

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