With the popularity of WordPress growing, more people are looking to harness its power. Why not? WordPress is a great tool.
I don’t see anything wrong with having a lot of blogs, otherwise I’d be the pot calling the kettle black. I do, however, see many things wrong with having a lot of splogs.
I’ve even seen software specifically developed to create “thousands of WordPress blogs in seconds.” Software of this nature only serves to streamline the creation of WordPress powered splogs.
Splogs are becoming such a nuisance that there are websites dedicated to bringing them down and people who come across a WordPress blog using the beautifully functional Kubrick default theme consider it to be a splog.
I even have to admit that I’ve come to that same conclusion a number of times myself. The vast majority of the spam comments I receive link to one WordPress splog or another.
I’m not saying that all blogs using the default theme are spammers and I’m not saying sploggers won’t get smart and start changing their themes (some already have), but the majority haven’t.
Even if you are confident you’re not running a spam blog – change the theme, or at very least, customize the default theme to make it your own. You want people to read your content, not wonder if they ended up at a spammer’s site by mistake.